Wen Koster
A homecoming for who you are becoming.
Identity Transition Coach
Hintsa Performance Certified Coach
Vitality-Fit™ Trainer
Neuro-Linguistic Programming (NLP) Certified Coach
PhD in Lifestyle Medicine (Metabolic Health)
MSc in Medical Biology (Neurochemistry in Anxiety)
I work with expats and global professionals who are living through a quiet shift —
when life looks “fine,” yet something inside no longer fits.
Not because you lack capability.
Often because you’ve outgrown an old definition of success, identity, or direction — and the outside life hasn’t caught up yet.
In an era where advice is everywhere, the challenge is rarely knowledge.
It’s the next step: turning insight into action — and action into a rhythm you can live with.
That is the work I hold.
— Wen Koster
What I Do
I design minimalist life-and-work ecosystems, crafted with scientific depth and human-centred elegance — so your next chapter feels clear, calm, and aligned.
Through visual coaching, I help you move through a simple arc:
Knowing → Doing → Living
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Knowing: clarity, pattern recognition, what’s really happening beneath the surface
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Doing: practical next steps that fit your life (not an idealised version of it)
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Living: a sustainable rhythm that holds — even when motivation drops or life becomes full again
Who I Work With
The people I work with are often:
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expats and internationals navigating career or life transitions
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global professionals whose lives span cultures, countries, and complex roles
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high performers approaching a season of deeper questioning
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thoughtful, ambitious, often sensitive individuals who want clarity without pressure
On paper, their lives look successful.
Inside, something is changing:
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the old definition of success no longer fits
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confidence shifts after relocation or role changes
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belonging feels fragile or incomplete
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there is a quiet longing for depth, clarity, and a more aligned rhythm of living
They don’t need more motivation.
They need a calm, intelligent space — and a structure that turns clarity into consistent lived change.
How I See My Role
I don’t see myself as a fixer or a motivator.
My role is to be:
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a quiet guide – steady, present, unhurried
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a thinking partner — helping you translate insight into decisions and action
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an inner mapmaker – mapping your inner landscape visually so you can see what’s really happening inside
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a keeper of rhythm — supporting consistency until it becomes natural
In practice, this means:
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I listen beyond the surface story
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I reflect the patterns in your language, energy, and choices
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I turn complexity into simple, visual frameworks you can actually work with
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I walk beside you — not ahead, not behind — while your identity reorders itself
You bring your life.
I bring structure, depth, and a way of seeing.
Foundations of My Work
My approach is the meeting point of four disciplines.
Scientific Depth
Trained in neuroscience, medical biology, and lifestyle medicine, my work is grounded in scientific inquiry and evidence-informed understanding.
Every insight, tool, and method is anchored in how the human system actually works — biologically, psychologically, and energetically.
Nordic Clarity & Human-Centred Excellence
Shaped by my high-performance training with Hintsa,
a Nordic, human-centred performance methodology trusted by Formula 1 and global business leaders for over 30 years.
My approach combines clear structure with human-first design — elegant, simple systems that bring people back
to what genuinely matters.
Eastern Subtlety & Inner Power
Not through concepts or terminology,
but through the quiet order of the work:
we begin with essence,
let structure follow,
and allow rhythm to grow naturally.
Visual Coaching
My artistic passion enables me to translate your inner landscape into clear visual frameworks —
So you can see the bigger picture:
what is shifting inside you,
what your next step requires,
how everything connects,
and where the actions that matter most truly lie.
Together, these elements create a calm, genuine, deeply human pathway for people moving through identity transitions and into the next chapter of who they are becoming.
Why I Do This Work
I’ve seen how often strong, capable people:
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Hold careers, families, and responsibilities together
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While quietly feeling misaligned with themselves
They look fine from the outside.
Inside, something essential is asking for attention.
Because I believe:
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Transformation is deep and quiet
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Clarity begins inside, not in strategy
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Identity leads behaviour — sustainable change follows from who you are, not who the world thinks you are
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Energy rises when life matches your inner truth
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Aligned living feels like a homecoming, not a performance
Because clarity is not just a thought.
It’s something you learn to live with.
Not by doing more.
By aligning what you do with what is true.
It’s about alignment.
A return.
A homecoming to who you are becoming.
If something inside you is shifting, you are welcome here.
Amstara® — What It Stands For
Amstara® brings together three quiet forces:
Ambition — the desire to grow into your next chapter
Stamina — the steadiness to walk it with clarity and strength
Ra — the ancient symbol of the sun, renewal, and inner illumination
But Amstara is more than a name.
It is a way of approaching life
where growth doesn’t come from pressure,
but from alignment.
It is built for people who refuse to choose
between ambition and well-being,
between achievement and inner grounding,
between success and a life that feels true.
For those who carry the stamina to continue,
the sensitivity to evolve,
and the quiet courage to let their inner world lead the way.
Amstara is a gentle invitation:
to turn transition into transformation,
stress into strength,
and the inner shift you feel
into the life that is ready to unfold.
